Which makes this simpler than it looks. Show the work, well, and often.
Freelance artists ask how to get more bookings. Almost always the answer is not marketing. It is that a bride cannot easily see the work, or cannot easily contact you, or cannot tell what you charge.
Photos taken in daylight, of real clients, showing the whole face. Heavily filtered photos lose you the booking at the trial, when the bride sees the difference. A price you will actually say out loud. 'DM for price' loses more bookings than a high price does. One place to see everything you do. A page you can send in one message.
The bride's sister and best friend. Do their makeup well at the same wedding and you have next season's bookings. Photographers. They are at every wedding, they see who is good, and brides ask them for names. Repeat family bookings. One family with three daughters is worth more than a hundred new followers. Being on time. This gets talked about more than technique.
Paid ads before the photos are good. Discounting to win a booking. It sets your price for that whole family, forever. Buying more products instead of better light for photographs.
TrackMyGlow gives every expert a free page — your work, your services, your city, one link. Nothing to pay to be listed.
Daylight photos of real clients. A price you say out loud. One link that shows everything.
Mostly through the people at weddings they already work — the bride's sister, her friends, and the photographer. Clear photos and a price stated openly matter more than advertising.
Be careful. A discount usually sets your price for that whole family and everyone they refer. A smaller, honest price is better than a discount off a big one.